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A one-day workshop covering the essentials of product management and how to use analytics and data to justify product-related decisions.

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A recent Wall Street Journal article highlighted product manager as the new dream job for MBA students. A product manager is the conductor of the orchestra. He/she works cross-functionally with engineering and design to identify new products to build as well as what features to add and remove from existing ones. Product managers interface a great deal with customers to try to understand their needs with the aim of building things that they actually want.

Product management sits at the intersection of business, design, and technology. As such, successful PMs need to learn a variety of skills ranging from wireframing to data analytics. In this course, participants will be exposed to key product management topics, including A/B testing, wireframing, and leading user interviews. The class includes an in-class project where participants will build an MVP for a business idea that they have.

Attendees can use either a Mac or Windows computer for this workshop.

This training is often taught together with Introduction to Web Development in a two-day workshop since both classes complement each other. Attendees usually take Introduction to Product Management on the second day.

Course Duration
1 Day
Course Prerequisites


Product Management Overview

An introduction to what product management is and how the role fits into the technical ecosystem

Deep Understanding of Analytics and A/B Testing

An understanding of how to analyze product data to optimize decision-making

Problem Solving Strategies

Practice breaking down complex business problems into smaller, more manageable chunks

Exposure to Tools

Students will use real-world PM tools in class so that they can hit the ground running during internships and full-time jobs

Collaborative Environment

Participants will discuss product management topics with other attendees and their Cognitir instructor, as well engage in numerous use case exercises

Support Beyond the Classroom

All Cognitir participants receive course notes, a certificate of completion, instructions on how to add the course to their LinkedIn profiles, and post-seminar email support


This workshop is relevant for business and finance individuals who want to enter product-related roles in organizations. This class would also greatly benefit entrepreneurs, management consultants, and anyone who is interested in breaking into the technology industry.

Not sure if this is the right course for you? Contact us.

What Past Cognitir Participants Say

"Easy to jump in with little to no knowledge of topic, learned a lot."
– Andrew K.
"The training was great!"
– Amit S.
"Instructor was extremely helpful and patient."
– Grace M.
"Very informative & accessible; helpful for executing my research."
– Margaret S.

Course Specific Questions

Do I need experience with product management to join this course?

No, you do not need any prior product management experience for this course.

Do I need experience with computer programming or data science to join this course?

No, you do not need any prior programming or data science experience for this course. That being said, if you do have such experiences, they will bring your analytics to next levels as you will be able to more deeply analyze the data for predictive potential.

Will I be able to build my own MVP by the end of the course?

Yes! You will have the chance to think through, design, and build the cheapest and easiest MVP for your idea.

Visit our FAQs to see commonly asked questions from participants.

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Questions about this course? Enquiring about training availability? We'd love to hear from you!